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Customer Journeys in Marketing Automation
Customer journeys in marketing automation. A core aspect of Marketing [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
Agile Marketing empowered by Acoustic
Since the agile methodology emerged in software development, other areas [...]
Unica Insights: Out-of-the-box reporting
BIRT, not Bert Unica Insights: Out-of-the-box reporting for HCL Unica [...]
Viewpoint: The latest Gartner Magic Quadrant for Multi-Channel Marketing Hubs
In early May every year, I find myself looking forward [...]
APIs for marketers: connecting the dots in your marketing ecosystem
Here we are back again talking about how marketers can [...]
Unica Journey: goal based marketing
The release of Unica v12 was ambitious, and with v12.1 [...]
Creating Complex Selections in Salesforce Marketing Cloud
Creating complex selections in Salesforce Marketing Cloud. Once your customer [...]
Purple Square, our first decade!
On the 31st March 2021, Purple Square is 10 years [...]
Online Gaming: self-exclusion process
Are you confident in your self-exclusion process? "You must take [...]
Unica Discover: a window into your customers digital experience
We’ve all learned the mantra, customer experience is everything. And [...]
The power of customer journeys, with Acoustic Campaign
There are countless benefits when a brand makes the jump into [...]
