Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a [...]
Incrementality and why customer data won’t save you
This whitepaper explains the fascinating concept of incrementality and the [...]
Welcome mParticle, Purple Square’s newest Technology Partner
As Managing Director and one of the founders of Purple [...]
Adobe Campaign Classic & Standard – 8 tips for maintaining top performance
At Purple Square we spend a lot of our time [...]
CX Transformation Approaches – Big Bang vs Crawl, Walk, Run
We’re all used to stock phrases like 'benefits realisation', 'agile [...]
Proofing a data driven email campaign
Proofing a data driven email campaign. If you work in [...]
Pega and the Customer Decisioning Hub
Whilst Pega is a wide and varied product suite with [...]
The HCL Unica Suite
The HCL Software Unica Suite is an enterprise class marketing [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes [...]
SFMC Journey Builder -At A Glance
There is a great saying “the journey is [...]
