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Re-evaluating Loyalty Programs in the B2C Market
For a significant portion of my career, I have worked [...]
Loyalty Marketing Data
Your Complete Checklist Loyalty marketing, which data matters most? [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by [...]