Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
The Integral Role of Vision in Customer Experience
When I was young, my father was part of one [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by [...]
Untangling and managing your Martech investments
This whitepaper shares tips on understanding your MarTech investments [...]
Re-evaluating Loyalty Programs in the B2C Market
For a significant portion of my career, I have worked [...]
Strategic Partnerships in Customer Experience
The Unmatched Value of Niche Advisory Businesses It is fair [...]
Crafting Exceptional Telecom Customer Experiences
The digital revolution has presented the [...]
