20 years of Unrealised Promises (Part 2)
Unrealised Promises (Part 2): Stopping the hype flywheel and setting [...]
Unrealised Promises (Part 2): Stopping the hype flywheel and setting [...]
Marketing Automation and Customer Data Trends That Never Fully Materialised [...]
Personalisation has long been heralded as the key to engaging [...]
Last week the DMA Customer Engagement Committee (of which I [...]
Reflecting on Recent Marketing Innovations: What’s Shaping the Future? The [...]
Procurement professionals have been accused of being a lot of [...]
When I was young, my father was part of one [...]
As an advisory firm, it is our responsibility to understand [...]
At Purple Square CX, we are sometimes asked “which is [...]
Remember the days of dial-up internet and the patience it [...]