Customer Experience in the Travel and Tourism Sector
In the post-pandemic, dynamic landscape of [...]
Managing MarTech transformations: Six key tips from the experts
Earlier this year I had the privilege of hosting a [...]
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech [...]
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from [...]
The Imperative of Customer-Centricity in the UK & European Insurance Sector
The UK and European insurance industry is undergoing a significant [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]
The Slide towards Simplicity in Customer Experience Marketing and its Causes
In the ever-evolving world of customer marketing, there has been [...]
The Hidden Costs of MarTech Transformation
The promise of technology to enable faster, more cost effective [...]
