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What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt [...]
Unica Interact Triggered Actions integration with Apache Kafka
Triggered Actions (previously known as Triggered Messages) is a powerful [...]
Webinar – Should I Stay or should I go?
Should I stay or should I go? How established brands [...]
Real-Time Marketing
Real-time marketing: what is it and how can it [...]
Adobe Journey Optimizer
In April, Adobe celebrated the 1st anniversary of the launch [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes [...]
SFMC Journey Builder -At A Glance
There is a great saying “the journey is never-ending". [...]
Automotive chips and dips: how the latest trends in Marketing Automation can help the automotive industry bounce back
Automotive (micro) chips and (sales) dips. Way back in the [...]
Acoustic release Dynamic Content for Message Composer
The Acoustic Campaign Message Composer marks a significant investment in [...]
The marketing role you can’t ignore!
Digital disruption shows no sign of slowing down The marketing [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Unica Optimize – optimising marketing campaigns for greater ROI
Marketers are constantly seeking ways to optimise their marketing campaigns [...]
