Purple Square are open for business in Africa!

Purple Square are open for business in Africa! In March 2021 Purple Square successfully completed its second engagement in Africa, working for an international ecommerce retailer (headquartered in Cape Town, South Africa) to upgrade their Marketing Automation capability. The successful engagement leaves the retailer well placed to meet the challenges of consumers lives returning to some kind of normality after a third wave of Covid in the region.

According to a recent Cape Town Economic Performance Indicators (EPIC) Report, the Mother City is rapidly becoming the e-commerce hub of the country, potentially even across the entire continent. Speaking from our extensive experience (250 person years at the last count), growth in e-commerce is directly driven by investment in Marketing Automation to contact customers at the right time, on the right channel with the right message, to successfully drive visitors to touchpoints at a time when they are inclined to purchase your product.

Purple Square is a leading Global Supplier of Marketing Automation Services including Application Management, Campaign Delivery, Consultancy and Training. Our specialist technologies include Salesforce Marketing Cloud, Adobe Campaign, HCL Unica and Acoustic Campaign.

If you’d like to discuss how Purple Square can help you maximise marketing automation potential and make the best use of your marketing budget, get in touch today on letstalk@purplesquarecx.com

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