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The Abstraction Apocalypse: AI in Marketing
AI in Marketing has gone overnight from unusual to ubiquitous. [...]
20 years of Unrealised Promises (Part 2)
Unrealised Promises (Part 2): Stopping the hype flywheel and setting [...]
20 Years of Unrealised Promises (Part 1)
Marketing Automation and Customer Data Trends That Never Fully Materialised [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
UK Gambling White Paper: Adapting your Marketing and CX
It's been nearly two years since the UK Government released [...]
Sustainability in Marketing: The Paradox of Intention vs. Perception
Last week the DMA Customer Engagement Committee (of which I [...]
Why you need a Marketing Centre of Excellence
Imagine a world where your marketing teams are perfectly aligned, [...]
Creating a Playbook for the Year Ahead
With the new year now in full swing. the endless [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
The Integral Role of Vision in Customer Experience
When I was young, my father was part of one [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
