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The Integral Role of Vision in Customer Experience
When I was young, my father was part of one [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer [...]
Crafting Exceptional Telecom Customer Experiences
The digital revolution has presented the [...]
The Heartbeat of Great CX: It’s All About the People
Once upon a time businesses touted tech and real estate [...]
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
