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Budgeting for ongoing MarTech success
Following on from our new CEO, Timothy Biddiscombe’s recent blog [...]
Avoiding pitfalls and maximising long-term value for your MarTech migration
By its very nature, marketing has always been driven by [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by [...]
Untangling and managing your Martech investments
This whitepaper shares tips on understanding your MarTech investments [...]
Unica Deliver
The overriding strength of the HCL Unica suite continues to [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature [...]
Reimagining CX – Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk [...]
