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Budgeting for ongoing MarTech success
Following on from our new CEO, Timothy Biddiscombe’s recent blog [...]
Avoiding pitfalls and maximising long-term value for your MarTech migration
By its very nature, marketing has always been driven by [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
The 2024 Essential iGaming Share of Wallet Guide
Drawing on more than a decade of knowledge and [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Harnessing Customer Experience and CDPs in Retail: The UK Retail Resurgence
The UK retail sector stands on the brink of a [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer [...]
Untangling and managing your Martech investments
This whitepaper shares tips on understanding your MarTech investments [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature [...]
Key marketing takeaways from the FCA’s latest updates on Consumer Duty
On 20th February 2024, the Financial Conduct Authority (FCA) has [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in [...]
Marketing Transformation Strategies beyond the “Big 4”
Business marketing transformation strategies must always consider their competitive edge, [...]
