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Key marketing takeaways from the FCA’s latest updates on Consumer Duty
On 20th February 2024, the Financial Conduct Authority (FCA) has [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in [...]
Marketing Transformation Strategies beyond the “Big 4”
Business marketing transformation strategies must always consider their competitive edge, [...]
Strategies for Enhanced Customer Retention in the Telecommunications Industry
In telecommunications, securing and maintaining customer loyalty is met with [...]
WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of [...]
Don’t Let Your ROI Slip Away
Act Now to Navigate Google and Yahoo's 2024 Email Revolution! [...]
Sins of the Father: how to learn from the past and clear up MarTech messes
As part of an ongoing exploration of MarTechnical procurement and [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech [...]
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]