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Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Harnessing Customer Experience and CDPs in Retail: The UK Retail Resurgence
The UK retail sector stands on the brink of a [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer [...]
Untangling and managing your Martech investments
This whitepaper shares tips on understanding your MarTech investments [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature [...]
Key marketing takeaways from the FCA’s latest updates on Consumer Duty
On 20th February 2024, the Financial Conduct Authority (FCA) has [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in [...]
Marketing Transformation Strategies beyond the “Big 4”
Business marketing transformation strategies must always consider their competitive edge, [...]
Strategies for Enhanced Customer Retention in the Telecommunications Industry
In telecommunications, securing and maintaining customer loyalty is met with [...]
WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of [...]
Don’t Let Your ROI Slip Away
Act Now to Navigate Google and Yahoo's 2024 Email Revolution! [...]
Sins of the Father: how to learn from the past and clear up MarTech messes
As part of an ongoing exploration of MarTechnical procurement and [...]