Customer Data Platforms

Customer Data Platforms

We offer a range of services for customer data platforms (CDP) that are tailored to meet your unique needs. We work closely with you to understand your business and create a plan that ensures successful implementation, migration or management of your CDP.

Our experienced consultants work closely with you to understand your business and create a tailored plan that meets your unique needs. Your project will vary depending on your endpoints and where the data will be heading once it’s combined in the CDP. Our projects typically follow distinct phases including workshops, data ingestion, data mapping, identity resolution, destination channel definition, segmentation design and reporting and analytics.

Our consultants have extensive and hard-earned experience in data, direct marketing and technology for marketing and can help you improve your marketing effectiveness and get the most out of your CDP investment. Whether it’s implementation of a new tool to support your current platform, solution recommendations, design or implementation.

We deliver customised training and user adoption programs to ensure your staff are fully equipped to use and get the best from your new platform. Our training programmes cover product fundamentals, advanced techniques and technical skills for a variety of CDP platforms. We offer standard and bespoke programs, delivered in person, online or via desk-side coaching.

Our Programme Management service can oversee the implementation from start to finish, including working directly with the vendor on your behalf. Our experienced project leaders fill roles including project managers, scrum masters and programme leads.

Whether you require expertise for short-term or ongoing support, our team can seamlessly integrate into your business and provide immediate value as part of your marketing operations team.

We deliver a seamless integration of capabilities within your existing CDP environment and supporting business processes. Our skilled team ensures a smooth fit, optimising and aligning your processes to fully harness the capabilities of the integrated solutions. Experience a unified customer data ecosystem, where data flows effortlessly, empowering you to unlock actionable insights, deliver personalised experiences, and drive remarkable business outcomes.