Blog
Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually likes you) [...]
Unica+: HCL’s AI-First Marketing Automation Revolution
From Legacy to Leader?: Unica's Bold Reinvention Unica once stood as the [...]
Competitive Benchmarking
Competitive Benchmarking: The situation we all face Competitive benchmarking shows that customer [...]
The Power of CX in Sports Governing Bodies
Sports governing bodies (and clubs) occupy a unique space when it comes [...]
How CX Is Powering Digital Transformation in Insurance
In an industry long defined by policies and paperwork, it's CX powering [...]
Breaking Down Silos: Why a Cross-Functional approach to CX is Key to Insurance Growth
Delivering a great customer experience isn’t [and has never been] just the [...]
Uncovering what makes a great Preference Hub
In the UK Gambling Industry, the 1st of May is rapidly approaching [...]
The Abstraction Apocalypse: AI in Marketing
AI in Marketing has gone overnight from unusual to ubiquitous. It is [...]
20 years of Unrealised Promises (Part 2)
Unrealised Promises (Part 2): Stopping the hype flywheel and setting ourselves up [...]
20 Years of Unrealised Promises (Part 1)
Marketing Automation and Customer Data Trends That Never Fully Materialised In the [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging customers in [...]
UK Gambling White Paper: Adapting your Marketing and CX
It's been nearly two years since the UK Government released its Gambling [...]
