Joe Mawson, Author at Purple Square

About Joe Mawson

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So far Joe Mawson has created 7 blog entries.

Unica Deliver

By Joe Mawson|2024-05-30T07:47:10+00:00May 30, 2024|Blog, HCL Unica, Technology|

The overriding strength of the HCL Unica suite continues to [...]

Privacy By Design Enhances Customer Experiences

By Joe Mawson|2024-04-25T13:23:10+00:00May 25, 2023|Blog, CDP, Customer Experience, Marketing Strategy|

Value Exchange Capturing first party data involves a value exchange [...]

Acoustic Launch Composer

By Joe Mawson|2024-04-25T13:28:09+00:00July 18, 2022|Acoustic Marketing Platform, Blog, Get to know Martech|

Acoustic Launch Composer for Forms, Text Message Builder and Relational [...]

Acoustic release Dynamic Content for Message Composer

By Joe Mawson|2024-04-25T13:30:52+00:00March 25, 2022|Acoustic Marketing Platform, Blog, Get to know Martech|

The Acoustic Campaign Message Composer marks a significant investment in [...]

Unica Journey: goal based marketing

By Joe Mawson|2024-04-25T13:38:47+00:00April 28, 2021|Blog, Get to know Martech, HCL Unica|

The release of Unica v12 was ambitious, and with v12.1 [...]

What is Unica Interact and how do you use it?

By Joe Mawson|2024-04-25T13:57:44+00:00June 8, 2020|Blog, Get to know Martech, HCL Unica|

Unica Interact is the module of the HCL Unica suite [...]

A Day in the Life of a Purple Square Consultant

By Joe Mawson|2024-04-25T14:07:02+00:00December 12, 2016|Blog, Marketing Automation|

A day in the life of a Purple Square Consultant, [...]