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Salesforce Customer 360
Data Platform & Marketing Cloud Purple Square take a look [...]
Unica 12.1 Fall Release
It almost seems like the dust has barely settled on [...]
The Martech Migration
The MarTech landscape has always been complex, but with more [...]
Which marketing campaigns should you outsource?
Which marketing campaigns should you outsource? The types of marketing [...]
Cross-channel Delivery
How to orchestrate cross-channel campaigns in Adobe Campaign Standard Cross-channel [...]
Unwrapping Datorama
Unwrapping Datorama - More and more clients are adding Datorama [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data [...]
Reporting & Optimisation Checklist for ACS
During this series we have discussed how we can help [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and [...]
APIs: Do marketers need to know about them?
APIs: Do marketers need to know about them? If you’ve [...]