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Six Little-Known Customer Journeys
I wanted to share something I've been working on around [...]
Loyalty as Human, Emotional, and Social
I have been very fortunate to work with some of [...]
Agentic AI in Marketing: Use Cases from the Field
Agentic AI in Marketing was front and centre at a [...]
Effective MarTech Support Model: Moving Beyond the Ticket Queue
Most marketing teams have lived it: campaign delays, unclear ownership, [...]
Long-term Unica Support: Make Your Platform Work Harder
If you’re looking for long-term Unica support, you already know [...]
You’ve Got the Tech – So Why Doesn’t It Feel Like It’s Working?
To optimise MarTech stack performance, you need more than licences [...]
Hyper-Personalisation and the Power of Data
Hyper-personalisation and the power of data are reshaping how brands [...]
MarTech Support ROI: Why Strategic Support Is a Business Decision
Every year, organisations invest in new marketing technology to enable [...]
Future-Focused Marketing: Turning Trends into Wins
When I began exploring future trends with one of our [...]
AI-Driven Marketing Tools: Key Considerations and Challenges
New MarTech platforms and capabilities seem to be emerging almost [...]
Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually [...]
Unica+: HCL’s AI-First Marketing Automation Revolution
From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]
