Rebecca Boyt, Author at Purple Square

About Rebecca Boyt

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So far Rebecca Boyt has created 5 blog entries.

MarTech Stack Audit: What Good Looks Like

By Rebecca Boyt|2026-04-15T10:06:51+00:00April 14, 2026|5 Core Principles of CX, Blog, Technology|

Untangling Your MarTech Stack: What Good Looks Like and How [...]

The Rise of First-Party Data in Modern Marketing

By Rebecca Boyt|2026-03-25T15:34:19+00:00March 27, 2026|5 Core Principles of CX, Blog, CDP, Data, Marketing Automation, Marketing Strategy, Technology|

Why privacy changes are reshaping data strategy The growth of [...]

How the AI-Powered Inbox is Reshaping Email Marketing

By Rebecca Boyt|2026-02-16T11:41:54+00:00February 16, 2026|Blog, Marketing Automation, Operations, Technology|

Google’s introduction of AI-Powered inbox features marks a significant shift [...]

Future-Focused Marketing: Turning Trends into Wins

By Rebecca Boyt|2025-07-17T12:30:58+00:00July 29, 2025|5 Core Principles of CX, Blog, Customer Experience, Data, Operations, People, Technology, Vision|

When I began exploring future trends with one of our [...]

Don’t underestimate the importance of a campaign brief

By Rebecca Boyt|2024-01-25T09:50:50+00:00November 24, 2023|Blog, Marketing Automation|

We’ve all been there. After completing the initial strategy and [...]