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Customer Experience & Marketing Automation
Separated at Birth, Reunited by a Common Purpose How [...]
How do you pick a good CDP?
Often these days, I get asked the question by our [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
The wonderful world of Real-Time Interaction Management
Today we will take a look at the concept of [...]
Adobe Campaign Classic vs Standard
Adobe Campaign Classic vs Standard? What exactly is the [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with [...]
Shifting out of survival mode
A call to action for long term planning My recent [...]
Is Machine Learning Here To Stay?
I went in my first Amazon Fresh Store recently. If [...]
Why the Financial Services industry should pay attention to Online Gaming
Why the Financial Services industry should pay attention to Online [...]
Real-time moments with Interaction Studio
When we think about personalisation, one of the things that [...]
Pega and the Customer Decisioning Hub
Whilst Pega is a wide and varied product suite with [...]