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Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]
The Slide towards Simplicity in Customer Experience Marketing and its Causes
In the ever-evolving world of customer marketing, there has been [...]
The Hidden Costs of MarTech Transformation
The promise of technology to enable faster, more cost effective [...]
Leveraging CX to Enhance Marketing Automation in the Insurance Sector
In today's competitive insurance industry, the integration of marketing automation [...]
Loyalty Marketing Data
Your Complete Checklist Loyalty marketing, which data matters most? [...]
Purple Square’s USP’s reflect our Core Values
One of the things I am most proud of at [...]
Optimove on Experiencing delight: creating truly customer-driven marketing
As part of the ‘Re-imagining CX’ series, Purple Square’s Tim [...]
Incrementality and why customer data won’t save you
This whitepaper explains the fascinating concept of incrementality and [...]
Building partnerships: the key to effective outsourcing
The decision of whether or not to outsource has been [...]
Predictive Analytics
A tool for long term value There’s no sugar coating [...]
What does a CDP Project look like?
The 7 phases of a CDP build! In our [...]
