Customer Experience in the Travel and Tourism Sector

Customer Experience in the Travel and Tourism Sector

In the post-pandemic, dynamic landscape of the travel, tourism, hospitality and airline industries, it has become abundantly clear that offering exotic destinations, luxurious accommodation or simply the most direct route from A-to-B is not sufficient. The key differentiator in today’s competitive market is the quality of Customer Experience (CX). This experience is no longer a linear path but is framed around five foundational principles that define modern travel marketing – our “5 Core Principles of CX”.

The modern marketing paradigm is fluid, adjusting rapidly to technological advances, socio-economic trends, and perhaps most importantly, the evolving preferences of travellers.

In this ebook, you will learn about mastering the 5 Core Principles of CX and how to apply this to the travel and tourism industry:

  • Vision
  • Operations
  • Data
  • People
  • Technology

Download your free eBook!

Like what you see?

Subscribe to our newsletter for customer experience thought leadership and marketing tips and tricks.

Share This Story, Choose Your Platform!

Campaign briefDon’t underestimate the importance of a campaign brief
Sins of a fatherSins of the Father: how to learn from the past and clear up MarTech messes