Explore our content
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
How to build a business case for a CDP
Ready to build a business case for a Customer [...]
Vanquis Bank’s Atiq Sajawal on creating a frictionless customer experience in financial services
Purple Square have been speaking to customer experience leaders from [...]
Customer Start’s Miles Courtney – Thomas on ensuring consumers feel valued
As part of our ongoing ‘Reimagining CX’ series, Tim Biddiscombe chatted [...]
Virgin Red’s Dave Robinson on why resolving customer issues may not win you awards but will win you customers.
Purple Square have been speaking to customer experience leaders from [...]
Welcome mParticle, Purple Square’s newest Technology Partner
As Managing Director and one of the founders of Purple [...]
Adobe Campaign Classic & Standard
8 tips for maintaining top performance At Purple Square we [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary [...]
Unica Link – making integrations easy
HCL Unica Link is a tool to help you link [...]
RFP Process
Changing your marketing automation provider is a big step, not [...]
RFI Process
The RFI Process Changing your marketing automation provider is [...]
Is a CDP a line item in your 2023 marketing budget?
2022 has seen an astonishing shift in the ever-thriving Marketing [...]