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Hello, is anyone there?
Hello, is anyone there? Every brand loses customers from time to time; [...]
Looking ahead to unboxing Unica v12
Unica Campaign, Interact, Optimize, Plan, Journey, Discover and Deliver Looking ahead to [...]
Design Considerations
In this article we will look at Design Considerations at a high-level [...]
Acoustic Unleashing Brilliance
A summary on Acoustic’s brand launch event As Business Partners, Purple Square [...]
Marketing Automation – A Practical Approach
(Part 2) Marketing Automation - a practical approach (part 2) will look [...]
Marketing Automation – A Practical Approach
(Part 1) Marketing Automation - A practical approach. There are a lot [...]
Campaign and WCA Integration
Going Native Campaign and WCA Integration - With version 10.0 of IBM [...]
Why the Customer Journey matters most
Why the Customer Journey matters most, can be defined as the entirety [...]
Every Report is your Job Evaluation
Every report is your job evaluation, as a marketer you probably know [...]
Welcome to the Acoustic Marketing Cloud
Welcome to the Acoustic Marketing Cloud. There have been reverberations around the [...]
HCL Completes Acquisition of Unica
HCL Completes Acquisition of Unica, following its announcement of intent in December, [...]
How to incorporate A/B testing
Into everyday campaign optimisation How to incorporate A/B tests into everyday campaign [...]
