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Marketing Automation – A Practical Approach
(Part 2) Marketing Automation - a practical approach (part 2) will look [...]
Marketing Automation – A Practical Approach
(Part 1) Marketing Automation - A practical approach. There are a lot [...]
Campaign and WCA Integration
Going Native Campaign and WCA Integration - With version 10.0 of IBM [...]
Why the Customer Journey matters most
Why the Customer Journey matters most, can be defined as the entirety [...]
Every Report is your Job Evaluation
Every report is your job evaluation, as a marketer you probably know [...]
Welcome to the Acoustic Marketing Cloud
Welcome to the Acoustic Marketing Cloud. There have been reverberations around the [...]
HCL Completes Acquisition of Unica
HCL Completes Acquisition of Unica, following its announcement of intent in December, [...]
How to incorporate A/B testing
Into everyday campaign optimisation How to incorporate A/B tests into everyday campaign [...]
Is your Sender Reputation hurting you?
How to use WCA to improve your email deliverability Is your sender reputation [...]
How to support your Unica/Silverpop Integration
How to support your Unica/Silverpop Integration in a changing market. Unless you've [...]
Getting more Bang for your Buck
Optimising your marketing campaign effectiveness One thing we have learned over the [...]
Geek or Chic?
Geek or Chic? How to hire the best campaign managers When it [...]
