Blog
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique [...]
Navigating the Maze: Understanding Analyst Reports and Finding Your Perfect MarTech Fit
If you've spent time on LinkedIn recently, and particularly with [...]
Managing Customer Data Silos in Telecommunications
The telecommunications sector grapples with a pressing issue: customer data [...]
Innovations in UK Retail with Customer Data Platforms
UK's retail landscape is evolving rapidly, with Customer Data Platforms [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech [...]
Unboxing mParticle
What is inside the mParticle “Box”? Like any new thing, [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
Welcome mParticle, Purple Square’s newest Technology Partner
As Managing Director and one of the founders of Purple [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary [...]
Is a CDP a line item in your 2023 marketing budget?
2022 has seen an astonishing shift in the ever-thriving Marketing [...]