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Incrementality and why customer data won’t save you
This whitepaper explains the fascinating concept of incrementality and [...]
Building partnerships: the key to effective outsourcing
The decision of whether or not to outsource has been [...]
Predictive Analytics
A tool for long term value There’s no sugar coating [...]
What does a CDP Project look like?
The 7 phases of a CDP build! In our [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]
Measurement & Attribution
I’m always interested when one specific area of our world [...]
We’re now Purple Square CX
I wanted to let you know that Purple Square CX [...]
Predictive Analytics
Say Goodbye to Guesswork in Marketing with Predictive Analytics [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange [...]
Does Windows Server 2012 reaching end-of-support impact your Unica Platform?
Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards [...]
