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Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]
Measurement & Attribution
I’m always interested when one specific area of our world [...]
We’re now Purple Square CX
I wanted to let you know that Purple Square CX [...]
Predictive Analytics
Say Goodbye to Guesswork in Marketing with Predictive Analytics [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange [...]
Does Windows Server 2012 reaching end-of-support impact your Unica Platform?
Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards [...]
Visit Orlando – on why customer experience is so important to them!
Purple Square have been speaking to customer experience leaders from [...]
UK Gambling Commission Recommendations Published
Following their review of the Gambling Act 2005, the UK [...]
Customer Journeys for the High Street Retailer
The typical customer journeys within High Street Retail brands [...]
Salesforce Advertising Studio
Maximising Your Advertising Strategy with Salesforce Advertising Studio In today's [...]
