Blog
Unica Fast Upgrade Process
With the release of version 11.0 in June 2018 of the Unica [...]
Should you reduce your marketing spend?
Should you reduce your marketing spend? In this time of continuing global [...]
Unica 12.1, mouth-wateringly good?
Unica v12.1, mouth-waterlingly good? This release will be made generally available in [...]
A journey of a thousand miles
Marketing Automation A journey of a thousand miles, ...begins with a single [...]
What is Unica Interact and how do you use it?
Unica Interact is the module of the HCL Unica suite that performs [...]
Personalisation in Adobe Campaign Standard
Before sending out just another email, consider these areas of personalisation for [...]
Purple Squares – Purple Squirrels
`Purple Squares - Purple Squirrels' - I read an article recently on [...]
Adobe Campaign Standard
Process of building an end to end campaign Building campaigns using Adobe [...]
Acoustic URL changes – key dates and actions
We previously shared with you some upcoming changes for Acoustic Campaign. These [...]
The Big Move
Keeping your memories contacts safe The big move, just like moving home, [...]
Customers expect it all
`Customers expect it all' - Back in the time when family get [...]
How NOW Are You?
How now are you? - A recent Forrester Wave on Real-Time Interaction [...]
