Blog
Adobe Journey Optimizer
In April, Adobe celebrated the 1st anniversary of the launch of one [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes can boost [...]
SFMC Journey Builder -At A Glance
There is a great saying “the journey is never-ending". The SFMC [...]
Automotive chips and dips: how the latest trends in Marketing Automation can help the automotive industry bounce back
Automotive (micro) chips and (sales) dips. Way back in the last millennium, [...]
Acoustic release Dynamic Content for Message Composer
The Acoustic Campaign Message Composer marks a significant investment in user experience [...]
The marketing role you can’t ignore!
Digital disruption shows no sign of slowing down The marketing role you [...]
Data Sanity in the Telco industry
Over my too many years of working with many of the world's [...]
Unica Optimize – optimising marketing campaigns for greater ROI
Marketers are constantly seeking ways to optimise their marketing campaigns to meet [...]
Adobe Campaign – are you maximising the platform?
Adobe Campaign is a market-leading, standalone, cross-channel campaign management solution enabling organisations [...]
Salesforce Marketing Cloud: engage your customers with Einstein STO and Path Optimizer
Salesforce Marketing Cloud: engage your customers with Einstein STO and Path Optimizer. [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the pandemic that [...]
Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer service. Customer [...]
