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Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation has been [...]
Mail Privacy Protection by Apple
Mail privacy protection by Apple. Apple’s new iOS update with a brand-new [...]
Plan your move to Tomcat!
Plan your move to Tomcat! For those of you in the know, [...]
1000 words for 1000 projects
1000 words for 1000 projects. It was recently brought to my attention [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by its’ nature, [...]
Purple Square joins the DMA!
Purple Square joins the DMA. We are excited to announce that we [...]
Customer Journeys in Marketing Automation
Customer journeys in marketing automation. A core aspect of Marketing Automation is [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz about Customer [...]
Agile Marketing empowered by Acoustic
Since the agile methodology emerged in software development, other areas have been [...]
Unica Insights: Out-of-the-box reporting
BIRT, not Bert Unica Insights: Out-of-the-box reporting for HCL Unica version 12 [...]
Viewpoint: The latest Gartner Magic Quadrant for Multi-Channel Marketing Hubs
In early May every year, I find myself looking forward to the [...]
APIs for marketers: connecting the dots in your marketing ecosystem
Here we are back again talking about how marketers can use APIs. [...]