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Pega and the Customer Decisioning Hub
Whilst Pega is a wide and varied product suite with [...]
The HCL Unica Suite
The HCL Software Unica Suite is an enterprise class marketing [...]
Unica Interact Triggered Actions integration with Apache Kafka
Triggered Actions (previously known as Triggered Messages) is a powerful [...]
Adobe Journey Optimizer
In April, Adobe celebrated the 1st anniversary of the launch [...]
SFMC Journey Builder -At A Glance
There is a great saying “the journey is never-ending". [...]
Unica Optimize – optimising marketing campaigns for greater ROI
Marketers are constantly seeking ways to optimise their marketing campaigns [...]
Adobe Campaign – are you maximising the platform?
Adobe Campaign is a market-leading, standalone, cross-channel campaign management solution [...]
Salesforce Marketing Cloud: engage your customers with Einstein STO and Path Optimizer
Salesforce Marketing Cloud: engage your customers with Einstein STO and [...]
Digital Asset Management with Adobe Assets Essentials
Marketing Communications and Digital Assets Digital Asset Management with Adobe [...]
How to successfully switch Marketing Automation Platforms
MIGRATION CONSIDERATIONS How to successfully switch marketing automation platforms. So, [...]
Plan your move to Tomcat!
Plan your move to Tomcat! For those of you in [...]