Unica Journey: goal based marketing
The release of Unica v12 was ambitious, and with v12.1 [...]
The release of Unica v12 was ambitious, and with v12.1 [...]
Creating complex selections in Salesforce Marketing Cloud. Once your customer [...]
On the 31st March 2021, Purple Square is 10 years [...]
Are you confident in your self-exclusion process? "You must take [...]
We’ve all learned the mantra, customer experience is everything. And [...]
There are countless benefits when a brand makes the jump into [...]
Data Platform & Marketing Cloud Purple Square take a look [...]
It almost seems like the dust has barely settled on [...]
The MarTech landscape has always been complex, but with more [...]
Which marketing campaigns should you outsource? The types of marketing [...]