Purple Square joins the DMA!
Purple Square joins the DMA. We are excited to announce [...]
Customer Journeys in Marketing Automation
Customer journeys in marketing automation. A core aspect of Marketing [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
Agile Marketing empowered by Acoustic
Since the agile methodology emerged in software development, other areas [...]
Unica Insights: Out-of-the-box reporting
BIRT, not Bert Unica Insights: Out-of-the-box reporting for HCL Unica [...]
Viewpoint: The latest Gartner Magic Quadrant for Multi-Channel Marketing Hubs
In early May every year, I find myself looking forward [...]
APIs for marketers: connecting the dots in your marketing ecosystem
Here we are back again talking about how marketers can [...]
Unica Journey: goal based marketing
The release of Unica v12 was ambitious, and with v12.1 [...]
Creating Complex Selections in Salesforce Marketing Cloud
Creating complex selections in Salesforce Marketing Cloud. Once your customer [...]
Purple Square, our first decade!
On the 31st March 2021, Purple Square is 10 years [...]
