Marketing Strategy Archives - Purple Square

Revisiting Abandoned Baskets

By Thomas Ross|2024-10-01T09:43:15+00:00October 1, 2024|Blog, Customer Experience, Marketing Automation, Marketing Strategy, Operations|

Abandoned baskets are an inevitable reality in online retail. Global [...]

Budgeting for ongoing MarTech success

By Darren Webb|2024-09-13T10:39:00+00:00September 13, 2024|Blog, Marketing Automation, Marketing Strategy, Technology|

Following on from our new CEO, Timothy Biddiscombe’s recent blog [...]

Avoiding pitfalls and maximising long-term value for your MarTech migration

By Tim Biddiscombe|2024-08-29T09:06:23+00:00August 29, 2024|Blog, Marketing Strategy, Martech Migrations, Technology|

By its very nature, marketing has always been driven by [...]

Changing the conversation: shaking off stereotypes and building relationships with procurement teams

By Andrew Addison|2024-08-28T09:27:22+00:00August 28, 2024|Blog, CDP, Marketing Automation, Marketing Strategy, People, Views|

Procurement professionals have been accused of being a lot of [...]

The 2024 Essential iGaming Share of Wallet Guide

By Purple Square CX|2024-08-12T12:11:06+00:00August 12, 2024|In Your Industry, Marketing Strategy, Online Gaming, Whitepapers|

Drawing on more than a decade of knowledge and [...]

Embracing AI in Marketing Automation

By Andrew Addison|2024-07-05T11:23:12+00:00July 5, 2024|5 Core Principles of CX, Blog, Marketing Automation, Marketing Strategy, Technology|

As an advisory firm, it is our responsibility to understand [...]

Harnessing Customer Experience and CDPs in Retail: The UK Retail Resurgence

By Purple Square CX|2024-07-05T09:12:39+00:00July 5, 2024|Blog, In Your Industry, Marketing Strategy, Retail|

The UK retail sector stands on the brink of a [...]

Introducing the Fractional Head of MarTech

By Tim Biddiscombe|2024-06-17T09:13:55+00:00June 17, 2024|5 Core Principles of CX, Blog, Marketing Strategy|

In my storied career in the world of databases, customer [...]

Untangling and managing your Martech investments

By Andrew Addison|2024-06-06T11:30:15+00:00June 3, 2024|Marketing Automation, Marketing Strategy, Technology, Whitepapers|

This whitepaper shares tips on understanding your MarTech investments [...]

Maximising your MarTech Investment

By Darren Webb|2024-05-20T07:48:59+00:00May 20, 2024|Blog, Marketing Automation, Marketing Strategy, Technology|

Staying relevant in a changing world By the very nature [...]