Blog
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky task. I [...]
What is a MarTech Health Check?
To the modern sophisticated marketing professional, the concept of a MarTech Health [...]
Salesforce Business Units empower brands
Salesforce Business Units are an organisation settings functionality that allow companies to [...]
What’s your second channel?
So at long last your shiny new MarTech system has gone live [...]
Unica Fast Upgrade Process
With the release of version 11.0 in June 2018 of the Unica [...]
Should you reduce your marketing spend?
Should you reduce your marketing spend? In this time of continuing global [...]
Unica 12.1, mouth-wateringly good?
Unica v12.1, mouth-waterlingly good? This release will be made generally available in [...]
A journey of a thousand miles
Marketing Automation A journey of a thousand miles, ...begins with a single [...]
What is Unica Interact and how do you use it?
Unica Interact is the module of the HCL Unica suite that performs [...]
Personalisation in Adobe Campaign Standard
Before sending out just another email, consider these areas of personalisation for [...]
Purple Squares – Purple Squirrels
`Purple Squares - Purple Squirrels' - I read an article recently on [...]
Adobe Campaign Standard
Process of building an end to end campaign Building campaigns using Adobe [...]
