Blog
Unica Deliver Enablement
Purple Square attended a HCL webinar in which the new Unica Deliver [...]
Adobe Campaign Standard Checklist
After our introduction on how to build campaigns and use techniques like [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop propensity scores [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation campaigns. Marketing [...]
How to assemble a crack team of marketers
Creating a crack team of marketers can be achieved in many different [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky task. I [...]
What is a MarTech Health Check?
To the modern sophisticated marketing professional, the concept of a MarTech Health [...]
Salesforce Business Units empower brands
Salesforce Business Units are an organisation settings functionality that allow companies to [...]
What’s your second channel?
So at long last your shiny new MarTech system has gone live [...]
Unica Fast Upgrade Process
With the release of version 11.0 in June 2018 of the Unica [...]
Should you reduce your marketing spend?
Should you reduce your marketing spend? In this time of continuing global [...]
Unica 12.1, mouth-wateringly good?
Unica v12.1, mouth-waterlingly good? This release will be made generally available in [...]
