Blog
Adobe Campaign – are you maximising the platform?
Adobe Campaign is a market-leading, standalone, cross-channel campaign management solution enabling organisations [...]
Salesforce Marketing Cloud: engage your customers with Einstein STO and Path Optimizer
Salesforce Marketing Cloud: engage your customers with Einstein STO and Path Optimizer. [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the pandemic that [...]
Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer service. Customer [...]
The NSER for gaming and gambling – what does it mean for your marketing?
13th December 2019! Anyone connected to the Australian gaming and gambling industry [...]
Unpredictable 2022: the case for agile marketing
Unpredictable 2022: the case for agile marketing. Flexibility is essential for any [...]
2022 – The Year of Pocket Journeys
We're all familiar with the tried and tested concept of customer journeys [...]
Digital Asset Management with Adobe Assets Essentials
Marketing Communications and Digital Assets Digital Asset Management with Adobe Assets Essentials. [...]
How we’re breaking the mould and backing our client’s success.
How we're breaking the mould and backing our client's success. As a [...]
How to successfully switch Marketing Automation Platforms
MIGRATION CONSIDERATIONS How to successfully switch marketing automation platforms. So, you’ve made [...]
Afraid of the Frankenstack?
In all my years’ experience across Marketing Automation technologies the common fear [...]
Purple Square are open for business in Africa!
Purple Square are open for business in Africa! In March 2021 Purple [...]