Blog
Adobe Campaign Classic vs Standard
Adobe Campaign Classic vs Standard? What exactly is the difference? It's [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with their Euros [...]
Shifting out of survival mode
A call to action for long term planning My recent business trip [...]
Acoustic Launch Composer
Acoustic Launch Composer for Forms, Text Message Builder and Relational Tables for [...]
Is Machine Learning Here To Stay?
I went in my first Amazon Fresh Store recently. If you haven't [...]
Why the Financial Services industry should pay attention to Online Gaming
Why the Financial Services industry should pay attention to Online Gaming! Overlooking [...]
Real-time moments with Interaction Studio
When we think about personalisation, one of the things that we have [...]
Pega and the Customer Decisioning Hub
Whilst Pega is a wide and varied product suite with many innovative [...]
The HCL Unica Suite
The HCL Software Unica Suite is an enterprise class marketing platform that [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many investment decisions, [...]
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt - the [...]
Unica Interact Triggered Actions integration with Apache Kafka
Triggered Actions (previously known as Triggered Messages) is a powerful module within [...]
