Blog
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt - the [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes can boost [...]
The marketing role you can’t ignore!
Digital disruption shows no sign of slowing down The marketing role you [...]
Data Sanity in the Telco industry
Over my too many years of working with many of the world's [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the pandemic that [...]
Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer service. Customer [...]
The NSER for gaming and gambling – what does it mean for your marketing?
13th December 2019! Anyone connected to the Australian gaming and gambling industry [...]
Unpredictable 2022: the case for agile marketing
Unpredictable 2022: the case for agile marketing. Flexibility is essential for any [...]
2022 – The Year of Pocket Journeys
We're all familiar with the tried and tested concept of customer journeys [...]
How we’re breaking the mould and backing our client’s success.
How we're breaking the mould and backing our client's success. As a [...]
Afraid of the Frankenstack?
In all my years’ experience across Marketing Automation technologies the common fear [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation has been [...]
