Blog
Does Windows Server 2012 reaching end-of-support impact your Unica Platform?
Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards the end [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) and Marketing [...]
Adobe Campaign Classic & Standard
8 tips for maintaining top performance At Purple Square we spend a [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary and interpretation [...]
Unica Link – making integrations easy
HCL Unica Link is a tool to help you link Unica Campaign [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
Proofing a data driven email campaign
Proofing a data driven email campaign. If you work in marketing operations, [...]
The wonderful world of Real-Time Interaction Management
Today we will take a look at the concept of Real-Time Interaction [...]
Shifting out of survival mode
A call to action for long term planning My recent business trip [...]
Is Machine Learning Here To Stay?
I went in my first Amazon Fresh Store recently. If you haven't [...]
Why the Financial Services industry should pay attention to Online Gaming
Why the Financial Services industry should pay attention to Online Gaming! Overlooking [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many investment decisions, [...]
