The marketing role you can’t ignore!
Digital disruption shows no sign of slowing down The marketing [...]
Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer [...]
How to successfully switch Marketing Automation Platforms
MIGRATION CONSIDERATIONS How to successfully switch marketing automation platforms. So, [...]
Afraid of the Frankenstack?
In all my years’ experience across Marketing Automation technologies the [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation [...]
Customer Journeys in Marketing Automation
Customer journeys in marketing automation. A core aspect of Marketing [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
Unica Insights: Out-of-the-box reporting
BIRT, not Bert Unica Insights: Out-of-the-box reporting for HCL Unica [...]
Viewpoint: The latest Gartner Magic Quadrant for Multi-Channel Marketing Hubs
In early May every year, I find myself looking forward [...]
Purple Square, our first decade!
On the 31st March 2021, Purple Square is 10 years [...]
