Building a Business Case for Application Management Services
A Strategic Guide for All Industries For many organisations the [...]
Scaling Up Personalisation in Telecommunications
The telecommunication landscape today is witnessing a clear pivot towards [...]
Real-Time, Near-Real-Time & Batch Personalisation
Personalisation is a significant marker of progress in the ever-evolving [...]
Managing MarTech transformations: Six key tips from the experts
Earlier this year I had the privilege of hosting a [...]
What does brilliant look like?
On a regular basis, on a variety of subjects both [...]
Adobe Campaign Classic vs Standard
Adobe Campaign Classic vs Standard? What exactly is the [...]
Shifting out of survival mode
A call to action for long term planning My recent [...]
Why the Financial Services industry should pay attention to Online Gaming
Why the Financial Services industry should pay attention to Online [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many [...]
Automotive chips and dips: how the latest trends in Marketing Automation can help the automotive industry bounce back
Automotive (micro) chips and (sales) dips. Way back in the [...]
