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Unica 12.1 Fall Release
It almost seems like the dust has barely settled on [...]
Unica Deliver Enablement
Purple Square attended a HCL webinar in which the new [...]
Unica Fast Upgrade Process
With the release of version 11.0 in June 2018 of [...]
Unica 12.1, mouth-wateringly good?
Unica v12.1, mouth-waterlingly good? This release will be made generally [...]
What is Unica Interact and how do you use it?
Unica Interact is the module of the HCL Unica suite [...]
Scheduling and the long term
Over the last couple of months, we have been [...]
Data Processing the ins and outs
In this continuing series, we look at data processing the [...]
Building the Campaign
In this series of articles, we are considering how your [...]
Contact and Response
Maintaining good quality Contact and Response history (CH/RH) is essential [...]
Looking ahead to unboxing Unica v12
Unica Campaign, Interact, Optimize, Plan, Journey, Discover and Deliver Looking [...]
Design Considerations
In this article we will look at Design Considerations at [...]
Marketing Automation – A Practical Approach
(Part 2) Marketing Automation - a practical approach (part 2) [...]