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Unwrapping Datorama
Unwrapping Datorama - More and more clients are adding Datorama [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data [...]
Reporting & Optimisation Checklist for ACS
During this series we have discussed how we can help [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and [...]
APIs: Do marketers need to know about them?
APIs: Do marketers need to know about them? If you’ve [...]
Targeting & Deliverability Checklist for ACS
Following on in our Adobe Campaign Standard checklists series, this [...]
Unica Deliver Enablement
Purple Square attended a HCL webinar in which the new [...]
Adobe Campaign Standard Checklist
After our introduction on how to build campaigns and use [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation [...]
