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Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer [...]
The NSER for gaming and gambling – what does it mean for your marketing?
13th December 2019! Anyone connected to the Australian gaming and [...]
Unpredictable 2022: the case for agile marketing
Unpredictable 2022: the case for agile marketing. Flexibility is essential [...]
2022 – The Year of Pocket Journeys
We're all familiar with the tried and tested concept of [...]
How we’re breaking the mould and backing our client’s success.
How we're breaking the mould and backing our client's success. [...]
Afraid of the Frankenstack?
In all my years’ experience across Marketing Automation technologies the [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation [...]
Mail Privacy Protection by Apple
Mail privacy protection by Apple. Apple’s new iOS update with [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by [...]
Customer Journeys in Marketing Automation
Customer journeys in marketing automation. A core aspect of Marketing [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
APIs for marketers: connecting the dots in your marketing ecosystem
Here we are back again talking about how marketers can [...]