Unica Insights: Out-of-the-box reporting
BIRT, not Bert Unica Insights: Out-of-the-box reporting for HCL Unica [...]
Viewpoint: The latest Gartner Magic Quadrant for Multi-Channel Marketing Hubs
In early May every year, I find myself looking forward [...]
Unica Journey: goal based marketing
The release of Unica v12 was ambitious, and with v12.1 [...]
Creating Complex Selections in Salesforce Marketing Cloud
Creating complex selections in Salesforce Marketing Cloud. Once your customer [...]
Unica Discover: a window into your customers digital experience
We’ve all learned the mantra, customer experience is everything. And [...]
The power of customer journeys, with Acoustic Campaign
There are countless benefits when a brand makes the jump into [...]
Salesforce Customer 360
Data Platform & Marketing Cloud Purple Square take a look [...]
Unica 12.1 Fall Release
It almost seems like the dust has barely settled on [...]
The Martech Migration
The MarTech landscape has always been complex, but with more [...]
Cross-channel Delivery
How to orchestrate cross-channel campaigns in Adobe Campaign Standard Cross-channel [...]
