Get to know Martech Archives - Purple Square

Unboxing mParticle

By Robert Jones|2023-11-13T11:23:51+00:00September 8, 2023|Blog, CDP, Customer Experience, Get to know Martech, mParticle|

What is inside the mParticle “Box”? Like any new thing, [...]

Overcoming contact fatigue with smart communication

By Maree Wallis|2023-11-13T11:23:49+00:00September 5, 2023|Blog, Customer Experience, Get to know Martech, Marketing Strategy, Optimove|

When it comes to receiving marketing messages, everyone has a [...]

Does Windows Server 2012 reaching end-of-support impact your Unica Platform?

By Purple Square CX|2023-11-13T11:23:46+00:00May 15, 2023|Blog, Customer Experience, Get to know Martech, HCL Unica, Marketing Automation|

Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards [...]

Salesforce Advertising Studio

By Cornelia Eyraud|2023-11-13T11:23:46+00:00April 17, 2023|Blog, Get to know Martech, Salesforce Marketing Cloud|

Maximising Your Advertising Strategy with Salesforce Advertising Studio In today's [...]

Adobe Experience Cloud Platform

By Purple Square CX|2023-11-13T11:23:45+00:00March 13, 2023|Adobe Experience Cloud, Blog, Get to know Martech|

Adobe Experience Cloud platform, is a comprehensive set of applications, [...]

Welcome mParticle, Purple Square’s newest Technology Partner

By Maree Wallis|2023-11-13T11:23:43+00:00December 12, 2022|Blog, CDP, Customer Experience, Get to know Martech, mParticle|

As Managing Director and one of the founders of Purple [...]

Adobe Campaign Classic & Standard – 8 tips for maintaining top performance

By Maree Wallis|2023-11-13T11:23:43+00:00December 1, 2022|Adobe Experience Cloud, Blog, Customer Experience, Get to know Martech, Marketing Automation|

At Purple Square we spend a lot of our time [...]

Unica Link – making integrations easy

By Robert Jones|2023-11-13T11:23:41+00:00November 16, 2022|Blog, Customer Experience, Get to know Martech, HCL Unica, Marketing Automation|

HCL Unica Link is a tool to help you link [...]

Unica summer release is here!

By Robert Jones|2023-11-23T17:47:56+00:00September 22, 2022|Blog, Get to know Martech, HCL Unica|

Unica summer release is here! HCL have just released the [...]

Adobe Campaign Classic vs Standard

By Purple Square CX|2023-11-13T11:23:24+00:00August 15, 2022|Adobe Experience Cloud, Blog, Get to know Martech, Views|

Adobe Campaign Classic vs Standard? What exactly is the difference? [...]