Get to know Martech Archives - Purple Square

Unica+: HCL’s AI-First Marketing Automation Revolution

By Ben Wyatt|2025-07-07T13:05:11+00:00July 7, 2025|5 Core Principles of CX, Blog, HCL Unica, Marketing Automation, Technology|

From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]

Avoiding pitfalls and maximising long-term value for your MarTech migration

By Tim Biddiscombe|2024-08-29T09:06:23+00:00August 29, 2024|Blog, Marketing Strategy, Martech Migrations, Technology|

By its very nature, marketing has always been driven by [...]

Evaluating Top Multichannel Campaign Management Platforms

By Andrew Addison|2024-07-04T08:05:28+00:00July 4, 2024|5 Core Principles of CX, Adobe Experience Cloud, Blog, Get to know Martech, HCL Unica, Pega Customer Decisioning Hub, Salesforce Marketing Cloud, Technology|

At Purple Square CX, we are sometimes asked “which is [...]

Unica Deliver

By Joe Mawson|2024-05-30T07:47:10+00:00May 30, 2024|Blog, HCL Unica, Technology|

The overriding strength of the HCL Unica suite continues to [...]

Unboxing mParticle

By Robert Jones|2024-04-25T13:16:10+00:00September 8, 2023|Blog, CDP, Get to know Martech, mParticle|

What is inside the mParticle “Box”? Like any new thing, [...]

Overcoming contact fatigue with smart communication

By Maree Wallis|2024-01-25T09:51:33+00:00September 5, 2023|Blog, Customer Experience, Get to know Martech, Marketing Strategy, Optimove|

When it comes to receiving marketing messages, everyone has a [...]

Does Windows Server 2012 reaching end-of-support impact your Unica Platform?

By Purple Square CX|2024-04-25T13:23:00+00:00May 15, 2023|Blog, Get to know Martech, HCL Unica, Marketing Automation|

Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards [...]

Salesforce Advertising Studio

By Cornelia Eyraud|2024-01-25T09:51:29+00:00April 17, 2023|Blog, Get to know Martech, Salesforce Marketing Cloud|

Maximising Your Advertising Strategy with Salesforce Advertising Studio In today's [...]

Adobe Campaign Optimisation Guide

By Tim Biddiscombe|2024-04-18T15:03:23+00:00April 13, 2023|Adobe Experience Cloud, Whitepapers|

In this guide, we take you through 8 tips [...]

Adobe Experience Cloud Platform

By Purple Square CX|2024-01-25T09:50:50+00:00March 13, 2023|Adobe Experience Cloud, Blog, Get to know Martech|

Adobe Experience Cloud platform, is a comprehensive set of applications, [...]