Blog
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on known and [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk of enterprise [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data housekeeping matters, [...]
Reporting & Optimisation Checklist for ACS
During this series we have discussed how we can help you get [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and without a [...]
APIs: Do marketers need to know about them?
APIs: Do marketers need to know about them? If you’ve been working [...]
Targeting & Deliverability Checklist for ACS
Following on in our Adobe Campaign Standard checklists series, this article specifically [...]
Unica Deliver Enablement
Purple Square attended a HCL webinar in which the new Unica Deliver [...]
Adobe Campaign Standard Checklist
After our introduction on how to build campaigns and use techniques like [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop propensity scores [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation campaigns. Marketing [...]
How to assemble a crack team of marketers
Creating a crack team of marketers can be achieved in many different [...]
