Blog - Purple Square

Unica 12.1 Fall Release

By Purple Square CX|2024-04-25T13:39:42+00:00February 17, 2021|

It almost seems like the dust has barely settled on the sensational [...]

By Tim Biddiscombe|2024-04-25T13:39:54+00:00February 16, 2021|

The MarTech landscape has always been complex, but with more and more [...]

By Tim Biddiscombe|2024-04-25T13:40:06+00:00February 16, 2021|

Which marketing campaigns should you outsource? The types of marketing automation campaigns [...]

By Purple Square CX|2024-04-25T13:40:16+00:00February 4, 2021|

How to orchestrate cross-channel campaigns in Adobe Campaign Standard Cross-channel delivery is [...]

By Darren Webb|2024-04-25T13:40:25+00:00February 1, 2021|

Unwrapping Datorama - More and more clients are adding Datorama to their [...]

By Tim Biddiscombe|2024-04-25T13:40:34+00:00January 30, 2021|

A customer journey should provide a personalised experience based on known and [...]

By Purple Square CX|2024-04-25T13:40:55+00:00January 26, 2021|

Invest for success Application management as an enabler. The bulk of enterprise [...]

By Paul Swanbury|2024-04-25T13:41:34+00:00January 15, 2021|

7 ways to keep your customer data clean. Good data housekeeping matters, [...]

By Purple Square CX|2024-04-25T13:41:24+00:00December 22, 2020|

During this series we have discussed how we can help you get [...]

By Darren Webb|2024-04-25T13:41:50+00:00December 15, 2020|

GDPR arrived with us in May 2018. With it, and without a [...]

By Robert Jones|2024-04-25T13:42:04+00:00December 1, 2020|

APIs: Do marketers need to know about them? If you’ve been working [...]

By Purple Square CX|2024-04-25T13:42:13+00:00November 18, 2020|

Following on in our Adobe Campaign Standard checklists series, this article specifically [...]