Blog
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz about Customer [...]
Agile Marketing empowered by Acoustic
Since the agile methodology emerged in software development, other areas have been [...]
Unica Insights: Out-of-the-box reporting
BIRT, not Bert Unica Insights: Out-of-the-box reporting for HCL Unica version 12 [...]
Viewpoint: The latest Gartner Magic Quadrant for Multi-Channel Marketing Hubs
In early May every year, I find myself looking forward to the [...]
APIs for marketers: connecting the dots in your marketing ecosystem
Here we are back again talking about how marketers can use APIs. [...]
Unica Journey: goal based marketing
The release of Unica v12 was ambitious, and with v12.1 released less [...]
Creating Complex Selections in Salesforce Marketing Cloud
Creating complex selections in Salesforce Marketing Cloud. Once your customer data has [...]
Purple Square, our first decade!
On the 31st March 2021, Purple Square is 10 years old, and [...]
Online Gaming: self-exclusion process
Are you confident in your self-exclusion process? "You must take all reasonable [...]
Unica Discover: a window into your customers digital experience
We’ve all learned the mantra, customer experience is everything. And more important [...]
The power of customer journeys, with Acoustic Campaign
There are countless benefits when a brand makes the jump into advanced marketing [...]
Salesforce Customer 360
Data Platform & Marketing Cloud Purple Square take a look at Customer [...]
