Blog
Unica Journey: goal based marketing
The release of Unica v12 was ambitious, and with v12.1 released less [...]
Creating Complex Selections in Salesforce Marketing Cloud
Creating complex selections in Salesforce Marketing Cloud. Once your customer data has [...]
Purple Square, our first decade!
On the 31st March 2021, Purple Square is 10 years old, and [...]
Online Gaming: self-exclusion process
Are you confident in your self-exclusion process? "You must take all reasonable [...]
Unica Discover: a window into your customers digital experience
We’ve all learned the mantra, customer experience is everything. And more important [...]
The power of customer journeys, with Acoustic Campaign
There are countless benefits when a brand makes the jump into advanced marketing [...]
Salesforce Customer 360
Data Platform & Marketing Cloud Purple Square take a look at Customer [...]
Unica 12.1 Fall Release
It almost seems like the dust has barely settled on the sensational [...]
The Martech Migration
The MarTech landscape has always been complex, but with more and more [...]
Which marketing campaigns should you outsource?
Which marketing campaigns should you outsource? The types of marketing automation campaigns [...]
Cross-channel Delivery
How to orchestrate cross-channel campaigns in Adobe Campaign Standard Cross-channel delivery is [...]
Unwrapping Datorama
Unwrapping Datorama - More and more clients are adding Datorama to their [...]
