Blog
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation campaigns. Marketing [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky task. I [...]
What is a MarTech Health Check?
To the modern sophisticated marketing professional, the concept of a MarTech Health [...]
What’s your second channel?
So at long last your shiny new MarTech system has gone live [...]
A journey of a thousand miles
Marketing Automation A journey of a thousand miles, ...begins with a single [...]
Customers expect it all
`Customers expect it all' - Back in the time when family get [...]
How NOW Are You?
How now are you? - A recent Forrester Wave on Real-Time Interaction [...]
Doing Business in the new Normal
Doing business in the new normal - Unless you’ve been living on [...]
CAMPAIGN MANAGEMENT CONTINUITY
Below is a list of recommendations related to Campaign Management & Messaging Continuity during this [...]
System & Administrative Continuity
During the shift to remote work, below are a list of recommendations [...]
Customer Communications during COVID-19
Business Continuity Tips To help you ensure business continuity for your customer [...]
Using the Agile Method
...When implementing Marketing Automation Software Using the agile method in implementation of [...]
