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Real-Time Marketing
Real-time marketing: what is it and how can it [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes [...]
The marketing role you can’t ignore!
Digital disruption shows no sign of slowing down The marketing [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the [...]
Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer [...]
The NSER for gaming and gambling – what does it mean for your marketing?
13th December 2019! Anyone connected to the Australian gaming and [...]
Unpredictable 2022: the case for agile marketing
Unpredictable 2022: the case for agile marketing. Flexibility is essential [...]
2022 – The Year of Pocket Journeys
We're all familiar with the tried and tested concept of [...]
How we’re breaking the mould and backing our client’s success.
How we're breaking the mould and backing our client's success. [...]
Afraid of the Frankenstack?
In all my years’ experience across Marketing Automation technologies the [...]
The 10 Benefits of Application Management
Application Management is a proactive and reactive maintenance and [...]
