Explore our content
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by [...]
Customer Journeys in Marketing Automation
Customer journeys in marketing automation. A core aspect of Marketing [...]
Online Gaming: self-exclusion process
Are you confident in your self-exclusion process? "You must take [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation [...]
A journey of a thousand miles
Marketing Automation A journey of a thousand miles, ...begins with [...]
Customers expect it all
`Customers expect it all' - Back in the time when [...]
We Love Client Success
At Purple Square, we love client success and we’re never [...]
Hello, is anyone there?
Hello, is anyone there? Every brand loses customers from time [...]
Why the Customer Journey matters most
Why the Customer Journey matters most, can be defined as [...]
