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Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
