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How to build a business case for a CDP
Ready to build a business case for a Customer [...]
Welcome mParticle, Purple Square’s newest Technology Partner
As Managing Director and one of the founders of Purple [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary [...]
Is a CDP a line item in your 2023 marketing budget?
2022 has seen an astonishing shift in the ever-thriving Marketing [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
How do you pick a good CDP?
Often these days, I get asked the question by our [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with [...]
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the [...]
