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Managing Customer Data Silos in Telecommunications
The telecommunications sector grapples with a pressing issue: customer data [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
How do you pick a good CDP?
Often these days, I get asked the question by our [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
Big Data – is it still relevant?
Big data, is it still relevant? Back in 2015, Gartner [...]