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APIs for marketers: connecting the dots in your marketing ecosystem
Here we are back again talking about how marketers can [...]
Unica Journey: goal based marketing
The release of Unica v12 was ambitious, and with v12.1 [...]
Creating Complex Selections in Salesforce Marketing Cloud
Creating complex selections in Salesforce Marketing Cloud. Once your customer [...]
Purple Square, our first decade!
On the 31st March 2021, Purple Square is 10 years [...]
Online Gaming: self-exclusion process
Are you confident in your self-exclusion process? "You must take [...]
Unica Discover: a window into your customers digital experience
We’ve all learned the mantra, customer experience is everything. And [...]
The power of customer journeys, with Acoustic Campaign
There are countless benefits when a brand makes the jump into [...]
Salesforce Customer 360
Data Platform & Marketing Cloud Purple Square take a look [...]
Unica 12.1 Fall Release
It almost seems like the dust has barely settled on [...]
The Martech Migration
The MarTech landscape has always been complex, but with more [...]
Which marketing campaigns should you outsource?
Which marketing campaigns should you outsource? The types of marketing [...]
Cross-channel Delivery
How to orchestrate cross-channel campaigns in Adobe Campaign Standard Cross-channel [...]
