How do you pick a good CDP?
Often these days, I get asked the question by our [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with [...]
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the [...]
Afraid of the Frankenstack?
In all my years’ experience across Marketing Automation technologies the [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
APIs for marketers: connecting the dots in your marketing ecosystem
Here we are back again talking about how marketers can [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on [...]
