5 Core Principles of CX Archives - Purple Square

Hyper-Personalisation and the Power of Data

By Andrew Addison|2025-08-05T09:34:49+00:00August 8, 2025|Blog, CDP, Data, Marketing Automation|

Hyper-personalisation and the power of data are reshaping how brands [...]

MarTech Support ROI: Why Strategic Support Is a Business Decision

By Purple Square CX|2025-08-04T12:18:00+00:00August 4, 2025|Blog, Customer Experience, Operations, Technology|

Every year, organisations invest in new marketing technology to enable [...]

Future-Focused Marketing: Turning Trends into Wins

By Rebecca Boyt|2025-07-17T12:30:58+00:00July 29, 2025|5 Core Principles of CX, Blog, Customer Experience, Data, Operations, People, Technology, Vision|

When I began exploring future trends with one of our [...]

AI-Driven Marketing Tools: Key Considerations and Challenges

By Pawan Maheshwari|2025-07-21T11:02:07+00:00July 21, 2025|5 Core Principles of CX, Blog, Customer Experience, Technology, Views|

New MarTech platforms and capabilities seem to be emerging almost [...]

Loyalty is Dead. Long Live Customer Love.

By Alex Naisby (Guest Author)|2025-07-09T12:10:52+00:00July 9, 2025|Blog, Customer Experience, Loyalty, Marketing Strategy, Operations, Views, Vision|

(Or: Why your points are pointless if no one actually [...]

Unica+: HCL’s AI-First Marketing Automation Revolution

By Ben Wyatt|2025-07-07T13:05:11+00:00July 7, 2025|5 Core Principles of CX, Blog, HCL Unica, Marketing Automation, Technology|

From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]

Competitive Benchmarking

By Purple Square CX|2025-06-23T13:45:39+00:00June 23, 2025|Blog, Customer Experience, Views, Vision|

Competitive Benchmarking: The situation we all face Competitive benchmarking shows [...]

The Power of CX in Sports Governing Bodies

By Andrew Addison|2025-05-19T08:33:45+00:00May 14, 2025|5 Core Principles of CX, Blog, Sports Marketing, Views|

Sports governing bodies (and clubs) occupy a unique space when [...]

Uncovering what makes a great Preference Hub

By Tim Biddiscombe|2025-04-23T09:10:36+00:00April 22, 2025|5 Core Principles of CX, Blog, Customer Experience, Marketing Automation, Operations, Views|

In the UK Gambling Industry, the 1st of May is [...]

The Abstraction Apocalypse: AI in Marketing

By Tim Biddiscombe|2025-04-11T16:38:55+00:00April 15, 2025|5 Core Principles of CX, Blog, Customer Experience, Marketing Strategy, Technology, Views|

AI in Marketing has gone overnight from unusual to ubiquitous. [...]