Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually [...]
Unica+: HCL’s AI-First Marketing Automation Revolution
From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]
Competitive Benchmarking
Competitive Benchmarking: The situation we all face Competitive benchmarking shows [...]
The Power of CX in Sports Governing Bodies
Sports governing bodies (and clubs) occupy a unique space when [...]
Uncovering what makes a great Preference Hub
In the UK Gambling Industry, the 1st of May is [...]
The Abstraction Apocalypse: AI in Marketing
AI in Marketing has gone overnight from unusual to ubiquitous. [...]
20 years of Unrealised Promises (Part 2)
Unrealised Promises (Part 2): Stopping the hype flywheel and setting [...]
20 Years of Unrealised Promises (Part 1)
Marketing Automation and Customer Data Trends That Never Fully Materialised [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
UK Gambling White Paper: Adapting your Marketing and CX
It's been nearly two years since the UK Government released [...]
